It's no secret that the COVID-19 pandemic has completely upended traditional PR practices in 2020. We’ve been forced to adapt to new conditions set by…
Modern CurrencyNovember 29, 2020
Crisis Communications – do you need a crisis plan? If there has ever been a time (or a year!) to make us face the reality…
Modern CurrencyAugust 24, 2020
As a marketing and public relations agency, you may have noticed we say this all the time, but digital marketing is nothing without a strategy,…
Modern CurrencyJuly 21, 2020
As a communications agency, we dabble in marketing on the daily; my personal favourite being electronic direct marketing (or eDMs as we know and love…
Modern CurrencyJuly 21, 2020
So you had a great PR hit through the week (thanks to your trusty PR & Marketing agency!) - now leverage it! Tell the world,…
Modern CurrencyJuly 21, 2020
As a PR & Marketing agency, we continue to work across just about every new platform from TikTok to television commercials, as a means to…
Modern CurrencyJuly 14, 2020
Whether you engage an outside source to manage your social media or take care of it inhouse, there are a myriad of different channels and…
Modern CurrencyJuly 14, 2020
When people mention the word blog, most associate it with online diaries, where people would provide personal accounts of their lives. This has since changed.…
Modern CurrencyJuly 14, 2020
As a PR and marketing agency, we create influencer campaigns for a number of our clients. The world of influencer marketing has boomed significantly, and…
Modern CurrencyJuly 14, 2020