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Brand CommunicationsFood for thoughtHow To'sPR

How Public Relations can be the most cost effective form of Marketing

“If I was down to my last dollar, I would spend it on Public Relations” - Bill Gates.  This is a popular quote in the…
Modern CurrencyOctober 1, 2019
PRSocial Media

PR advice for small business

Working in public relations and providing PR for small business is something we have always been passionate about. While we work with a number of…
Modern CurrencyJuly 15, 2019
Food for thoughtInfluencersMarketing

Influencer Marketing – why you should question if this channel is right for you.

Influencers should be influential, right? No doubt if you own a brand or work in marketing / communications you’ve considered working with influencers at one…
Modern CurrencyJune 28, 2019
PR

Why PR is an integral part of your marketing mix.

Public Relations can be a misunderstood mechanic of the marketing mix, or better yet, left out in the cold and not considered a true marketing…
Modern CurrencyApril 15, 2019
Brand CommunicationsMarketingPR

Modern Currency forms strategic partnership with Singaporean agency, COCO PR & Communications.

Hot off the press! Creative communications group, Modern Currency has today announced a strategic partnership with boutique Singapore communications company, COCO PR & Communications. With…
Modern CurrencyMarch 7, 2019
Food for thoughtStrategy Development

PR and marketing trends for 2019: Get ahead of the game

Does your marketing and communications strategy for 2019 mention the phrases ‘micro influencers’, ‘micro marketing’, ‘data driven content’ and ‘creative content’? No? Don’t panic, we…
Modern CurrencyJanuary 2, 2019
Social MediaSocial Media Photography

Ban the blurrys – Professional social media photography is a must

They say a picture speaks a thousand words, then professional social media photography is worth a million words. Its no wonder that we here at…
Modern CurrencyOctober 1, 2018
Brand Communications

Why ‘the agency’ is your best friend

In our many years of working in public relations and marketing in Melbourne, Sydney, across Australia and globally, one thing we often get referred to…
Modern CurrencySeptember 30, 2018
Brand CommunicationsStrategy Development

Client Immersion | Helping you to succeed from the inside

Client Immersion | Helping you to succeed from the inside Modern Currency is the opposite of Strange Bedfellows. In fact, we like to think of…
Modern CurrencySeptember 6, 2018
Behind The Scenes

Spotlight on Modern Currency – Meet Alex Lisbon

Spotlight on Modern Currency – Alex Lisbon Time for another spotlight on the great team we have here at MC. This one’s on our Communications + Creative Executive,…
Modern CurrencySeptember 6, 2018
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  • Who We Are
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