llaollao – Melbourne’s newest frozen yogurt bar – engaged Modern Currency to help introduce their brand and CBD store to the food franchise and public.
To announce the delicious, fresh frozen yoghurt company, we managed the media pitching, influencer engagement and social promotion to get the llaollao name out there.
With summer only just coming to an end, the hot days helped to bring llaollao a lot of attention:
- 37 x influencers visited the QV store in exchange for some social love and a Google/Zomato review
- 4 media hits (including Time Out, Channel Seven and two foodie blogs, Mia Goreng & Gastrology), achieving an audience reach of 1M+