You’re an expert in what you do, so why not let that shine through? Working in the PR & Marketing industry, we have noticed time after time that brand success can often be attributed to having a charismatic person at the forefront.
There are many benefits of being the face of your brand. I mean, who else knows more about why you decided to start your business, or where you see your business going?
For many start-ups who do not have big budgets for celebrity endorsements or ambassadorships, it is necessary to be the face of your brand. So even if you are the shy and retiring type, you will need to put yourself out there if you want others to buy into your business.
It might seem like a daunting requirement but we’ve pulled together a few pointers on why being the face of your brand could be one of the most important decisions you make.
You’ll be easier to remember
People tend to have an easier time recognising faces than names. When you add a quirky and memorable personality to that image, consumers are more likely to remember you.
You’ll be able to raise your own profile along with your business
Opportunities for professionals to comment on industry pieces arise on the daily. This is a perfect way to get your own personal brand and expertise out there, asserting your credibility by speaking out on something you’re passionate or an expert in.
Your customers will identify with you
Consumers trust other people more than they trust companies. So when your brand, products or service can embody a likable, human trait, people are more likely to trust you and your offering. When consumers are able to see themselves reflected in a brand and the brand’s culture, it’s easier for them to see how the products can fit into their own lives. A human persona is a great way to convey this message, as they can appear to be part of the same demographic as the target audience that you’ve identified in your marketing personas.
It gives you a way to interact
Engagement and interactive content is key. Now that phone/digital usage is hitting record highs, there is nothing that gets people more in gage with a brand than a real conversation. When you have a human face in your marketing strategy people feel like they already know who they’re talking to. Having a human face that creates an identity for your brand and forms a connection with your audience will set you apart from your competitors who don’t – even if their product is reliable and has a great story.
Being the face of your brand alloys you to build that connection with your audience; more so, it makes your company more familiar, approachable and authentic. If you are able to control your brand’s image and authentic. If you you are able to control your brand’s image and the narrative around your story, that puts you in an incredibly powerful position.
No one will be able to sell your business as well as you.
If you’re daunted by the prospect of putting yourself out there, feel free to seek advice from a PR professional, like us! We’re experts in getting you media ready and have some amazing tips to communicate and engage with your audience.
Drop a line at firstname.lastname@example.org and say hello!
Written by Chloe O’Donahoo, PR & Communications Assistant