At the start of July 2021, Instagram CEO Adam Moserri revealed in a video posted to Twitter that the app will be making a lot of changes in the coming months. For the most part they will be moving away from what we know and love Instagram for, image sharing.

“We’re no longer a photo-sharing app,” Adam said in the video. “The number one reason people say that they use Instagram, in research, is to be entertained. So people are looking to us for that. “View the full video here

These updates have already proven true with Reels and other video content receiving over 2x more engagement than Instagram photos.

So what does this mean for you and your business?

It’s now important to shift the focus from still imagery to video content. Even though photographs and still imagery play an important role in brand identity and contributing towards the portfolio that is your page, posting new video content each and every week will keep your brand ahead of the curve. These should ideally be utilising Instagram Reels and IGTV over regular video posts. 

Posting four to seven Reels a week is the best way to grab Instagram’s attention and get your content in front of as many eyes as possible. By posting Reels consistently, Instagram’s algorithm will prioritize your content, which will increase your account’s visibility and lead to more engagement and new followers.

What kind of video content should you be posting?

  • Influencer content: We know how hard it is parting ways with the deeply ingrained photography posting process we once thought was the be all and end all of promoting your business on Instagram. Finding influencers that are well-versed in the video content space will end up in a better final product that is not only shared with your audience but theirs as well!
  • Behind the scenes content: Something as simple as filming your day-to-day operations tied together with a simple voiceover may not seem very exciting to you but gives an interesting insight to your viewers. Videos featuring your team, processes and everything in between engage users in a personal and insightful way. 
  • Teaching a skill to followers: Do you have skills that could be shared? Providing educational content to your followers creates a relatable space that is key to increasing your audience’s engagement. Ask your audience what types of tutorial videos they want to see from you, you’d be surprised at the simple talents you’ve acquired that could easily be translated into content! 

There’s no need to reinvent the wheel –  take a good look at the valuable insights and statistics Instagram gives you on your followers and content. Make a list of all the best performing content you have already posted and shift that into videos to help your page grow. 

If you’d like to elevate your brand’s social media presence but have no idea where to start, contact us today at and and our team of social media experts will help you!