Written by Chloe O’Donahoo, PR and Communications Assistant
There is no doubt that the hospitality industry is not only facing challenging times due to the current COVID-19 climate but at large is revolutionising operations as we know it. As a PR & Marketing agency that is well immersed in the industry, we’ve had the pleasure of assisting our hospitality clients through this innovative phase.
We for one are picking up our phones more in isolation, whether it’s sharing a throwback photo to pre-iso times, or tracking digital ads that we have running. For an industry that is very digitally driven, you can’t talk about hospitality these days without talking about the impact of the past few months.
For businesses it has been a wave to ride, they constantly need to be ready to adapt emerging trends to avoid disappointing guests and falling behind the competition. It’s impressive to see how businesses have continued to find ways to go above and beyond to elevate their products and services – despite the hardships of temporarily closed dining or cellar doors. The priority now no longer lies around increasing the number of guests you attract, but rather improving their experience to keep them coming back – whether that be online or on-premise.
The biggest changes we’ve seen so far (which we think will last the long run) are
An essential during isolation has been the implementation of contactless home delivery is make or break for businesses to switch on online. As consumers often buy with their eyes, without the availability of meals, wine, drinks and other products made readily available.
Goldelucks, Rochford Wines and The Emerson have all adapted their business practises to ensure that customers can be satisfied from the comfort of their own couches. From pre-cooked meals to DIY cocktail/meal kits and a grocer all established in such a quick turn around of time.
Live Cellar Door Sessions
Although a winery day with friends could go down a treat right now, it’s off the table. But the good news is, that you can still support your favourite wineries through their various ‘virtual’ offerings.
Patrick of Coonawarra for one is hosting daily virtual door sessions along with Facebook live sessions where viewers can sign in be run through tastings and immerse themselves in the Coonawarra region.
Supporting other small business
One thing that we’re so proud of our clients doing through these unprecedented times, is the community support they’re providing. From the team at Patrick of Coonawarra supporting local small business in their Mother’s Day hampers to team Rochford opening their Grocery Store supporting local producers in the Yarra Valley area.
COVID-19 whilst inconvenient and hurting everyone far and wide – there are countless ways that you can be engaging and building your presence online, even with physical doors shut.
Feel free to drop us a line to chat through how you can be innovative during isolation.