When engaging influencer marketing, it is important to take a strategic approach. Finding your ‘tribe’ and aligning with the right influencers to represent your brand is extremely important for brand awareness and messaging. Whether they are short or long-term partnerships, macro or nano influencers, it’s important to identify who and why they are relatable and what they can add to your brand or product.
Influencers have been inundating our social feeds for a number of years now. While you may have nailed finding the best local influencers in Australia, connecting with the right influencers overseas is a whole other ball game.
Here are our top tips for finding the right international influencers to represent your brand.
Nothing beats having a contact in a specific country who can share their advice and ideas. Locals will constantly be targeted by different brands and ads and will be exposed to many great nano, micro and macro influencers who could add great value to your brand – many of whom you might not be privy to in Australia. A local set of eyes and ears can make life a whole lot easier when you’re on the hunt, so try connecting with an industry contact over LinkedIn or reaching out to another agency – who knows, they might need some help in Australia so you can return the favour!
While it would be nice to have a colleague in every country, we understand that this isn’t always the case. There are many great programs that can help you identify influencers and place call-outs to attract the right type of person who can benefit from your brand and share with their audience. Familiarise yourself with platforms such as Tribe and The Right Fit, where you can submit your brief and they’ll do all the hard work in finding you the right leads.
Good old-fashioned research
While a little time-consuming, it can be really rewarding when you dedicate the time and energy into getting to know the market you’re delving into. Find influencers from these areas and see who they’re interacting with and following; familiarise yourself with like-minded brands and competitors and see who they’re connecting with. You’ll soon begin to start finding networks of people that could be really beneficial to your brand!
For more information on how to optimise your influencer marketing strategy, check out our Influencer Marketing Code of Conduct.