What are Instagram Stories and how do they work?

Instagram Stories are portrait photos or videos (1080 x 1920px in size) that are up to 15 seconds long and disappear after they have been live for 24 hours.

They have an abundance of in-app features such as stickers, GIFs, time stamps, location pins, filters and editing features and more. Recently, Instagram also made link stickers available to everyone, where previously it was only available for accounts with over 10k followers. Users have been taking advantage of this handy feature to link products or pages they wish to promote.

Why should you use Instagram Stories?

As the always updating and forever changing algorithm can sometimes keep your content away from followers, therefore having consistent and beautiful stories ensures your page is still being seen!

When opening the app, Instagram Stories reside at the very top of the screen and are often the first thing users click or view. This is particularly important for your new followers as your stories will be at the front of the queue making this a crucial time to grab their attention. Once users have viewed a page’s story a few times, Instagram recognises this and will keep your stories closer to the front.

Our Instagram Story top tips:

  1. Post daily and regularly to keep relevant content in front of your followers. 
  2. Post engaging and useful content to keep followers interested.
  3. Utilise in app story features like polls and link stickers to engage your audience. 
  4. Schedule your stories to keep on top of posting, we recommend sites like Sked Social and Later. For a free version use Facebook Business Suite! 
  5. Save relevant stories to your Highlights so people can find what they’re looking for quickly.

If you are looking for the right social media wiz to help your brand stand out on Instagram, contact us today at hello@moderncurrency.com.au.