MarketingPRStrategy Development

Pairing the right people with the right brands

By November 19, 2018 No Comments

The thrill of the chase, the glory of the catch – pairing the right people with the right brands.

Golly it has been a big few weeks here at Modern Currency HQ! Our awesome Public Relations team has been running around, working smart as well as working hard at a whole bunch of marketing and events/activations.

That’s the life of anyone who works in the PR industry and personally, we love every. Single. Second of it. Telling the world about the great brands we represent is what we live for, it’s why we do what we do, and the opportunity to do it in a fun-filled forum like at pop-up wine bars or birthday parties is a big ol’ cherry on top.

But like we said earlier, it’s all about working smart as well as working hard. Who are the right people to tell about these brands and their events? Who is going to be as passionate as we are in getting the word out there? Who are they speaking to? Who has a giant platform in front of the right audience, with the right engagement to get the right message across?

These are questions we feel we are more than qualified to answer, because they present problems that we love to figure out. Using our agency relationships to chase down the right people to match with our brands, then throwing it all together and seeing the end result creates a rush for us that we can never get enough of.

justin dry vinomofo

Vinomofo CEO Justin Dry, filming for a partnership with American Express.

The team at Modern Currency love to talk, but we also think we’re pretty good listeners too. We’re people people who want to learn all about you and what you do, what makes you and your brand special. We want to know as much as we can so that we can help you personally, but also put you in touch with others who can help take you and your brand to the next level.

snezana wood

Snezana Wood for Edward Meller.

Let’s get you in a room with people who are as into you as we are, who want to know more about you and most of all, what they can do to help. This life is all about team work and the team at Modern Currency are a friendly and welcoming bunch of people. We want to build the biggest, most successful team we can so that we have every contact and resource available to get you to where you want to be going.

Give us a call, we’d love you to be on team MC