Written by Alex Barnes, Content Manager

As a PR & marketing agency, it’s in our blood to stay on top of the latest and greatest forms of media. Cue TikTok, the newest edition to our marketing radar. 

If you haven’t spent a chunk of your time in isolation on TikTok, firstly, we commend your self control, and secondly, you really should be getting in with the hype – regardless of stigma or your age.

TikTok is a great way to find funny, relevant videos, but can also be a great way to wind down after a busy day working from home – we’re talking, therapeutic art-making videos or DIY baking clips. 

We are all aboard the TikTok train, it’s a great new platform for brands to explore marketing tactics. Why? Because millions of people are using it! 

Did you know TikTok is currently the #1 downloaded app on the Apple App Store, with over 1.6 million Australians using the app monthly? While the majority of TikTok users are from Generation Z and Generation Alpha, there are still over 300,000 Millennials & over 80,000 Gen Xers on the app every month. Research also shows that on average, these 1.6 million users rack up 1,300 video views – that’s an average watch time of 46+ minutes; which is MORE than enough time to get in front of new fans.

If you’re feeling creative, or even curious read on for 3 reasons why you could be using TikTok as part of your next marketing tactic:

Show another facet of your brand:

TikTok is best known for its organic, humourous & creative nature. TikToks were once limited to only 15 seconds (now up to 60 seconds), which provide bite sized pieces of content for users to enjoy and are not nearly as curated or polished as Instagram. By using TikTok for more ‘life hacks / quick tips’ or even producing behind the scenes content of your brand, you can build a more relatable and trustworthy relationship with your customers – both current and potential. 

(Check out this #LifeHack TikTok here, that we made for our client, Carmex Australia)

Hello, influencer marketing:

It’s no secret that influencers have made a big name for themselves on Instagram, and are known for charging exorbitant rates for posts & stories, however, just like Instagram influencers took years to curate, refine and (unfortunately) saturate and potentially exploit (we said it!) the platform, TikTok influencers are still in their infancy, and can be used to a brand’s advantage without racking up a big bill! Influencers can execute a number of tools across TikTok, including ‘reacting’ or ‘dueting’ to your video to attract more fans to your page / brand.

Yet another opportunity to engage with your audience:

We’ve said it once, we’ll say it again: engaging with your audience is where it is at! So why would you pass up the opportunity to do this on a new, free platform that billions of people around the world are using?! As mentioned above, amongst the duets, challenges and reacting, there are heaps of ways to engage with users on TikTok – you just have to be creative. As a brand, try and come up with exciting challenges that will interest your audience to participate (i.e Carmex keychain hack!). The more you engage with people, the more your followers and loyal fans will grow!
If you’re considering using TikTok as a new marketing tactic for your brand, but don’t know where to start… drop us a line at hello@moderncurrency.com.au.