With more and more of us spending increased time on our phone during the COVID19 crisis, utilising social media and speaking directly to your audience is a smart move for brands all over the country.
As a communications and social media agency, we’re no stranger to the power of social media, so today, we’re answering all of your burning questions about the world of social media.
Understanding the Social Sphere:
Earlier this week, we did a social media Q&A on Instagram and answered all your burning questions about content creation, the Instagram algorithm, bots (?!) and the best ways to boost Instagram engagement. If you missed it, don’t worry! While Instagram stories only last for 24 hours, we’ve pulled together a blog post with the top Qs and our As on everything social media:
How can I boost engagement without spending money?
Followers will engage with you if you engage with them! The best and most organic way to increase your following without forking out the $$ is to genuinely engage with your target audience (the people you WANT to follow you and who will engage with / purchase your content / products). Like their stuff, comment on their posts, reply to their stories! They’ll be interested in you if you show genuine interest in them.
I am finding it hard to find the time for social! Any top tips?
Social media is hard work! It takes time to create, post and engage with others on the platform. If you really want to share something with your followers, but don’t have the time to curate a fancy post, we recommend jumping on your Instagram story – never underestimate the power of a good story! It’s quick and easy to talk piece-to-camera and your followers will be happy to see the person behind their fave brand!
Another tip from us: if you find yourself talking over a few stories, add some subtitles before you post. Believe it or not, the majority of Instagram stories are watches without sound, so you may get the views, but people don’t actually hear what you are saying! If you want the message to really sink in, add some subbies.
You also don’t need to post every single day. Since the Instagram algorithm is always changing, your most popular post may appear in a follower’s feed 4 days after you post it! Try and post 2-3 times a week and make sure your captions are either engaging, informative or fun!
(You can always go to your ‘tagged’ posts too and repost any of your followers’ posts. This is a great way to share UGC [user generated content] and cuts down on post-creation time.)
What’s the best platform to use at the moment?
There is no ‘right’ answer to this, as it really depends on your target audience’s age / demographic, but… TikTok is absolutely booming, and believe it or not, it’s not just for the young ones. TikTok has over 800 million daily active users and the beauty of TikTok is even the most silly / pointless content has the capability of going viral. So, if you have a cool product, a way to style your clothing item, a #LifeHack or just a funny story, share away! You have nothing to lose. Try and use a trending sound, such as The Weeknd’s ‘Blinding Lights’ to increase video views.
What’s the best way to reach my target audience?
If you’re struggling to find followers to engage with, why not have a peek at a competitor’s page and see the type of followers they appeal to? We’re not saying copy their content and copy their comments etc, because why would their followers follow YOU when they have the OG? We’re saying, have a look at similar accounts or accounts that you aspire to be like, an engage with a similar audience. Also, follow hashtags (organically – not with a bot!) and engage with the posts on those hashtags. Try and be unique with your hashtags, too. For example, instead of #Coffee, try #MelbourneCoffeeSnob. The targeted search will bring more desired followers AND locals to your cafe, not coffee lovers from around the world that will like your post but never visit your store.
Are social bots worth the money?
Bots are NOT worth the money and are unfortunately very easy to spot. It’s embarrassing for a robot to be engaging on your brand’s behalf, as it comes off ingenuine and can be one of the quickest ways to get unfollowed. You can program bots to comment / like certain hashtags, but the problem is… they are robots and they don’t actually know if their comment of ‘SO CUTE’ to the hashtag #PuppyDog is a photo of a family pet who has recently passed – eek!
To us, Instagram (at the core) was designed to share images / videos of the things we love with each other, so adding robots to the mix, buying fake followers or buying likes / comments, in our opinion, ruins the platform. Over the past few years, Instagram has been driving out robots and even shutting down accounts that use robots, so really be careful when considering purchasing boths and whether it’s worth it in the long run. There is nothing a robot can do that you can’t do yourself on Instagram!
Is social media consumption up at the moment? Should I be posting more?
Social media consumption is *definitely* up at the moment. Every brand & organisation has been forced to shift online to engage their audience in new ways.
This doesn’t mean, however, you should be posting more to keep up with the demand. While consumption is up, ALL online platforms are becoming increasingly saturated and posting *more* isn’t going to cut through the noise. We recommend continuing to engage with your target audience, and post 3-4 times a week with strong, relevant content. You don’t need to post every day to be seen. You can also share posts in your stories or speak piece-to-camera in your stories for something new.
Should I post about COVID-19 on my business account? Is it relevant?
COVID-19 has really shaken up the world, including the social sphere. As a result, it seems like EVERY brand under the sun is posting their response to the virus. But do you have to?
We have had social clients share their thoughts and others that haven’t (but have addressed working from home and #IsoLife in their captions). It really depends on the brand. If you have brick and mortar stores that are forced to close due to the virus, then of course, it would be prudent to share with your followers that you are no longer trading in-store and direct them online. While you don’t have to write an essay about your brand’s thoughts on the virus, we do recommend adopting some of the language into your captions or tweaking your content to relate to people #StayingHome.
Should I invest in social ads? Trying to spend money wisely!
We love social ads! They are a great way to get new, engaged followers & customers. It really does depend on what you are trying to achieve. Through Facebook Business Manager, you are able to choose the outcome for your ad (reach, engagement, conversions etc), however it can be hard to know whether the money is worth it without trying consistently. You can’t set up one ad and expect to get hundreds of direct purchases in return.
If you are curious on ad potential, try setting up small ads and tweak your audiences on these ad sets – observe which ads receive the most clicks / engagement and then consider whether you’d like to spend a bit more to get the results you want. Ad success also depends on the design of the ad you run. Ensure your ads have minimal to no text (you can write in the caption) and really sell what you are trying to promote. You can also do post carousels to show off multiple products / services.
If you are confused about what to focus your ad spend on, or need help setting up any of your ad sets, drop us a line!
We know we’ve given a LOT of information, but this can still be confusing! If you’d like to chat through your personal or business social media accounts and how you can make the most of the platforms or your content, please send us an email at firstname.lastname@example.org