Are you considering creating content for your brand? If so, have you considered the type of media? As well as the considerations that need to be taken to ensure the widest reach?
At Modern Currency, we use visuals to provide us with a greater understanding of stories, as well as to create easily digestible information. With the rise of social media, visual content needs to be impactful and informative to cut through the noise.
Visuals are useful for telling stories and enhancing the meaning of messages to help make content more interesting. They present information in a new eye-catching perspective than words alone. Visuals allow for more of a personal and creative approach to communication, with the ability to explain complex information in a simple format.
There are many types of visuals used in communication but the main three include:
Photos can tell powerful stories in themselves. Providing a factual snapshot, they can capture the emotions being felt within the moment, creating an emotional resonance with wide audiences. During an event, campaign or crisis, multiple photos from different perspectives can be pulled together to tell a complete story.
Sometimes an image is not enough to convey the whole message, which is where videos come in handy. Many brands have their own YouTube channels to convey complex information where an image or social post wouldn’t have been able to explain the information concisely. Videos help us share stories, as well as creating a space to engage with the audience creating a two-way communication system. Videos are also shared, so information can be spread between necessary parties with ease.
Similar to videos, infographics can be used to communicate complex information and allow for an overview of an issue. The use of bright colours and uniform layouts make the information much more digestible than a paragraph of information. Requiring less effort for audiences to learn and become aware of your message. We’ve seen a rise in the use of infographics in both online and print media as the consumer attention span gets shorter.
Infographics require in-depth research and help to clearly present the information across websites and social media. They also can help to provide credibility to information as well as creating quality images that can be used by new sources or other organisations. Within infographics, icon or logo illustrations can be used to enhance a message.
As with all media, considerations must be taken into account. Some examples follow,
Accessibility – can the media be accessed by people with a range of abilities? Are captions required for videos or do images need descriptions?
Diversity – representation matters when targeting a public and through the creation of inclusive imagery you can demonstrate that it matters to your organisation.
Copyright & Privacy – Making sure all images are either created by yourself or you have permission to use them. Another consideration is if the people included are happy to be in materials. Consent is important for all involved.
Attribution – If using an image that is not your own, attributing the source is important to uphold the ethical practice of media.
Visual content is essential to the online sphere. However, it is easy for the quality to decline when caution is not taken. The appeal of visual information is that it is easy to digest and eye-catching. When media is not curated properly the appeal is lost and audiences can easily scroll right by, having the opposite of the desired effect.
At Modern Currency we understand how to create engaging content that cuts through the noise. If you’d like to hear more about how we can help you with your creative get in touch! firstname.lastname@example.org