It is no secret that SEO copywriting is one of the most important skills that a marketer or business owner can have in their toolkit. After all, without SEO copywriting, how would your website or blog even be found online?

However, what many people don’t realise is that SEO copywriting is not just about writing for the search engines. Yes, it is important to use keywords and other optimisation techniques to help your content rank higher in search results, but if you want people to actually read and engage with your content, you need to write for website users first and foremost.

Here are our top 5 tips on how to strike the perfect balance between writing for search engines and readers:

1. Write for your audience first… and Google second

Your number one priority when writing any kind of content should be your audience. Write content that is interesting, informative and engaging. If your content is good, people will want to read and share it, which will help it rank higher in the search results.

Google wants to see that your keywords are used in a way that is natural, organic and creates value for the reader. So, when writing your content, think first about what your audience wants to know and then make sure your content provides that information using the keyword phrases they are likely to search for online.

2. Keep your content fresh, relevant and engaging

One of the best ways to keep people coming back to your website or blog is to regularly publish fresh, relevant and engaging content. No one wants to read the same old thing over and over again!  That means publishing new content on a regular basis and making sure that older articles or blogs are still accurate and up-to-date. This also entails writing in an appealing and interesting way that will keep people reading.

If your content is dull and boring, people will click away quickly, and Google will take notice. So make sure to keep your content fresh by regularly publishing new and original articles, blog posts, videos, etc.

3. Use keyword-rich titles and descriptions

When you are writing titles and descriptions for your content, be sure to include relevant keywords. This will help Google index your content and make it more likely to show up in search results. It will also improve your SEO and increase your chances of ranking higher in the search results. Just don’t go overboard with the keywords or you risk being penalised by Google!

4. Include keyword-rich phrases throughout your content

In addition to including keywords in your titles and descriptions, you should also make use of them throughout your actual content. Incorporate keyword phrases in a way that sounds natural and flows well with the rest of your copy. This will help Google understand what your content is about and improve your chances of ranking for those keywords. However, be mindful to use keyword phrases sparingly and where appropriate.

5. Always proofread content before publishing

Last but not least, always proofread your content before publishing it. This will help ensure that there are no grammar or spelling errors that could turn off readers or cause you to lose ranking in search results. A quick spellcheck can go a long way in making sure your content is error-free.

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