Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It is an ongoing process that is best integrated into your overall marketing strategy, requiring a consistent commitment to creating high-quality, beneficial content and an intelligent distribution strategy. Content marketing can be used to achieve a variety of marketing objectives such as building brand awareness, generating leads or driving sales.

Quality and consistency of content

When it comes to content marketing, quality is key. Your content must be well-written, original, accurate and informative in order to be successful. Consistency is also important; you need to be consistent in your approach in order to build trust and credibility with your audience.

Hiring a professional team to help you create high-quality content is a great way to ensure you are producing material that will resonate with consumers and followers.

The benefits of content marketing

Content marketing can be an extremely effective way to grow your business, providing a number of benefits including:

  • Building thought leadership and brand awareness: By creating high-quality content, you can establish yourself and your business as leaders in your industry. This can help you to attract more attention from potential customers and clients.
  • Generating leads and sales: By providing relevant and valuable content that helps your audience make buying decisions, you can generate leads and sales at every stage of the marketing funnel.
  • Building trust and loyalty: Content marketing helps you build trust and loyalty with your audience by providing them with information that they can use to make better decisions.
  • Improving SEO: High-quality, keyword-rich content can help improve your website’s SEO and make it more visible to potential clients.
  • Driving traffic to your website: By creating and promoting engaging content, you can drive traffic to your website and increase your exposure to a wider audience.

What channels can I use to promote content?

The answer to this question depends on a variety of factors, including your target audience, budget and marketing goals. However, the main content marketing channels that have proven to be the most effective are Blogging, Social Media and Email Marketing.

  • Blogging is a great way to build thought leadership and brand awareness. You can use your blog to educate your customers about your product/service or share your brand’s story.
  • Social Media is a powerful tool for driving traffic to your website and engaging with your audience. You can use social media to share your blog posts, videos or podcast links, or run ads and boost your reach.
  • Email Marketing is a form of content marketing where businesses send out newsletters, announcements etc. to their subscribers. The goal of email marketing is usually to build relationships with customers or potential clients, promote a product/service or drive sales.

Getting your content marketing plan correct

Creating great content is only half the battle. You also need to have a solid plan for how you’re going to market that content. Getting your content marketing plan right is essential to the success of your overall content marketing strategy.

There are a lot of different factors to consider when creating a content marketing plan including:

  • Determine your goals and objectives. What are you hoping to achieve with your content marketing?
  • Consider your target audience, the type of content you want to create and the distribution channels you plan to use.
  • Assess the budget you have for your content marketing efforts.

Content marketing best practices

There are a number of best practices to keep in mind when producing and executing your content marketing strategy.

  • Creating a variety of content: It’s important to create a variety of content types (e.g., blog posts, eBooks, infographics, podcasts, videos, etc.) to appeal to different audiences.
  • Making your content shareable: Creating content that is easy to share (e.g., through social media buttons) will help increase its reach and exposure.
  • Using calls to action: Make sure to include calls to action (e.g., “subscribe to our newsletter”) in your content to encourage your audience to take the next step.
  • Measuring your results: Use analytics to track your content’s performance and measure those results against your goals.

If you’re looking to kick start your content marketing strategy, Modern Currency can help! Get in touch with us at