It's no secret that the COVID-19 pandemic has completely upended traditional PR practices in 2020. We’ve been forced to adapt to new conditions set by…
As a PR and marketing agency, we create influencer campaigns for a number of our clients. The world of influencer marketing has boomed significantly, and…
As someone who works at a creative communications and marketing agency, I'm no stranger to the phrase influencer relations. I'm in 'deep' in the world…
Written by Shannon Hudson, PR & Creative Coordinator What is the difference between an influencer marketing campaign and an ambassadorship? Well, while these terms can…
Influencers should be influential, right? No doubt if you own a brand or work in marketing / communications you’ve considered working with influencers at one…