It's no secret that the COVID-19 pandemic has completely upended traditional PR practices in 2020. We’ve been forced to adapt to new conditions set by…
Modern CurrencyNovember 29, 2020
As a diverse PR and marketing agency, we work with brands across all facets of the marketing mix, from PR, social media, digital marketing, direct…
Modern CurrencyJuly 7, 2020
As someone who works at a creative communications and marketing agency, I'm no stranger to the phrase influencer relations. I'm in 'deep' in the world…
Modern CurrencyMay 28, 2020
Written by Shannon Hudson, PR & Creative Coordinator What is the difference between an influencer marketing campaign and an ambassadorship? Well, while these terms can…
Modern CurrencyMay 15, 2020
Written by Jessica Duca, PR Account Executive Influencer Marketing has been a popular means to increase brand awareness and it has been on the rise,…
Modern CurrencyMay 4, 2020
Our Directors, sat down with powerhouse Jordy Lucas from She Does This to chat the power and influence of influencer marketing . Take a read…
Modern CurrencyMarch 4, 2020
Influencers should be influential, right? No doubt if you own a brand or work in marketing / communications you’ve considered working with influencers at one…
Modern CurrencyJune 28, 2019
10 years ago, the marketing world would have never considered using an influencer to market a product. In 2017, we saw that influencer marketing on…
Modern CurrencyFebruary 18, 2018