We are Modern Currency

A leading PR Agency with a difference.
An integrated, disruptive and creative communications agency that specialises in PR, Marketing, Social Media, Graphic Design, Web Design, Events and Branding. We're a global agency that thinks differently with offices in Melbourne, Singapore, Hong Kong and LA.

Melbourne's leading PR & Marketing Agency.

We drive results that have impact.

We're communications experts that dare to be different.

As one of Australia’s best PR and Marketing agencies, we take the fluff out of the industry and deliver real, tangible results that demand attention.

Our global reach sees us working in Australia, New Zealand, Singapore and the USA.

That’s enough about us. Now it’s all about you. Go.

PR

More than fluff.

Social Media

It’s all about your tribe.

Content Creation

Let’s tell your story

Marketing

Don’t follow the pack. Disrupt.

Events

Stand out. Demand attention.

Issues & Crisis Management

We’ve got your back.

Media Buying

We’re not married to any platform.

Digital Buying

We don’t just create beauty.

TVC Production

Story Board? More like Story EXCITE!

Our Recent Writings

Brand Communications

How Public Relations can be the most cost effective form of Marketing

“If I was down to my last dollar, I would spend it on Public Relations” - Bill Gates. This is a popular quote in the…

Food for thought

Influencer Marketing – why you should question if this channel is right for you.

Influencers should be influential, right? No doubt if you own a brand or work in marketing / communications you’ve considered working with influencers at one…

Instagram

modern.currency

A new currency in communications.
We disrupt, innovate & immerse.
Founded by @mish_palmer & @erinsing
#PR #Marketing #Digital #Content

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Meet Gus, our newest MC Doggo 🐶 🐾 || Taking over the role of Chief Happiness Officer, Gus is the fur child of our Senior Comms & Marketing Lead, @nikimaycroft and is filling our hearts with all of the good stuff. We. Are. In. Love. #OfficeDog #TeamMC #ModernCurrency

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Our Directors spoke to @__shedoesthis about the world of influencer marketing || They cover the dos, the don’ts and what you should know before jumping into this highly saturated world of influencer marketing. Head on over to #SheDoesThis to check it out. #InfluencerMarketing #MarketingAdvice #GlobalPR

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Connecting is pretty damn powerful 💫 || Do more than simply talk at your audience and instead truly connect with them. We’ve all come across the brands that are shouting ‘buy now’ messages from the rooftops, but rarely we come across brands that start genuine conversations. Today, the brands that have true loyalty from their consumers are the ones that have forged a real connection with their audience that spans beyond selling a product or service. Their connection has been built on values, personality, customer service and ethics. The good thing is, we’re masters at building up these connections, so let us help you! #Connect #DigitalMarketing #GlobalPR

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What makes a game changer? || @pgaadvisory’s CEO, Michael sat down with the powerhouse that is @edwina_b to chat just that. Imagine having a personal trainer for your finances ... well, that’s exactly #PGA’s approach to finance; disrupting the market and making it so damn easy for people to take control over their finances and future wealth. For the full episode head to @gamechangers_au #GameChanger #MediaRelations #GlobalPR @mickymancuso

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We had a grand ol’ day out at @helens_hill for their annual Pinot Noir Blending Masterclass 🍷 || Such an immersive day pretending to be a winemaker with some of our favourite people. Head to our stories to see the action! #HelensHill #PinotNoir #GlobalPR

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We’re thrilled to once again be working with the epic team from @rustica_hq to launch their latest venue in Chapel Street || We’ve had the pleasure of working with this formidable team for years, and are so excited to see what this new location brings. Think a foray into pizza, vege-forward breakfasts and an amazing, immersive bakery zone where you can see the masters at work. Grab a copy of today’s #HeraldSun to read about the expansion. #Rustica #GlobalPR #GoodFood

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Those summer of rosé feels 🙌🏼🍷 || We had the pleasure of showcasing @patrickofcoonawarra’s just released P Series rosé at the debut of @skwoshclub’s newest range last week. Can you think of a better summer pairing - new #Skwosh swim range and the taste of P Series rosé. We think not!
@jaydenostwald @onetwoagency_ #Rose #WineTime #GlobalPR

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Media drops! 🥟 🥢 || Our gorgeous Jess delivering New Shanghai’s top eight whackiest dumplings to @fififevbyron this morning. Needless to say, the #BunningsSausage Dumpling passed the taste test with @brendanfevola25. #MediaDrops #NewShanghai #GlobalPR @bunnings

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Fancy a desk change? 💫 || We’re on the hunt for a PR Account Manager with a BIG love of food and wine, and a passion for working with brands with unique stories to tell.
Minimum four years experience within the PR and communications space. The role will be predominately PR focused, but a passion and understanding of the entire marketing mix is highly desired. Exceptional project management skills required. Agency experience preferred.
Sound like you? Get in touch! Shoot your CV and cover letter to erin@moderncurrency.com.au. #PRJobs #PRJobsMelbourne #GlobalPR

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We’re so lucky to work with the many amazing clients that we have in our MC Family || We have so many forward-thinking clients who are disruptors, leaders in their fields and continue to drive excellence. We truly get excited by brands with great stories, amazing people, and the willingness to be bold with their marketing strategies. Here’s our Directors with Michael from @pgaadvisory - a brilliant Australian company that is driving change in the finance sector and empowering all Australians to find financial success. Fancy seeing yourself amongst the MC told? Get in touch! #PGAAdvisory #GlobalPR #GlobalMarketing 📷 @game_changers_au

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The people have spoken! 🥟 🥢 || #NewShanghai is debuting their whackiest creations yet! Hitting selected New Shanghai restaurants around the country, dumpling-lovers will be able to get their hands on the final eight dumpling creations as part of the company’s #DumplingMaster competition from this Friday.
Swipe to see the full range: - Aussie Meat Pie - Banoffee Pie - Black Forest - @bunnings Sausage - Carbonara - Eggs Benedict - The Aussie feat. @vegemite, cheese and bacon - Delicious Trout
Head on in to New Shanghai Chadstone, Westfield Sydney and Queens Plaza to try yours from Friday! #NewShanghai #Dumplings #BestEats

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Summer adventure time ☀️ || We’re super rapt to be welcoming @parakito_australia into our MC family. As an all natural mosquito protection device that clips to your bag or wraps around your wrist or ankle, #ParaKito doesn’t get in the way of all of your summer adventures. It’s a game changer for those who love to lead an active lifestyle, children (you don’t need to stress about reapplying throughout the day!) and those who are allergic to the more traditional, chemical filled repellents. #SummerAdventures #GlobalPR #GlobalMarketing

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If you do the same thing as you’ve always done, you cannot expect different results 🙌🏼 || This goes for your communications channels - if you do what you’ve always done, you’ll get the results you’ve always gotten. Dare to be bolder, challenge yourself to think differently and step outside the boundaries you’ve given yourself. If you’re looking to change your approach, we’re here to help. We dare to challenge the norm, we dance around the boundaries and create magic for our clients. That’s why we’re different to every other agency out there. #ChallengerBrands #GlobalPR #BeDifferent

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We had the pleasure of joining the team from @marieclaireau at their Small Business Brilliance Event yesterday || And wow. What a room of insightful, amazing, courageous women who are all smashing that glass ceiling. We know the struggles of small business all too well, and it was wonderful (and powerful!) to have us all together, in one room, sharing our stories and our insights. A big thank you to #MarieClaire for hosting! #SmallBusinessBrilliance #SmallBiz #ModernCurrency

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Introducing you to Shanthi, the Founder and Director of our sister agency in Singapore 🇸🇬 || Our strategic partnership with @coco_pr_sg enables our communication strategies to extend beyond our shores, through to South East Asia. Singapore and Hong Kong, in particular, are booming sectors for Australian businesses, and we’re seeing amazing opportunities for brands entering these markets. Our partnership allows us to drive strategies and direction on the ground, side by side with our clients, while having strategic thinking localising and completely integrated the approach for the Asian markets - an amazing win, win for our clients. If you’re looking to expand your communication strategies into the South East Asia region, get in touch. We’d love to help! #CommunicationsPartnerships #GlobalPR #GlobalMarketing

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