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Brand Strategy Archives - Modern Currency

How To'sSocial Media

How to create a successful social media presence

In recent years, social media has become a powerful tool that can be used to build relationships, connect with customers and grow businesses. While anyone…
Modern CurrencyDecember 15, 2022
Brand CommunicationsMarketing

What is content marketing and why is it important?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience…
Modern CurrencyNovember 24, 2022
Brand CommunicationsMarketingPRSocial Media

Creating a clear brand voice

Brand voice is the unique personality and tone of your brand; it's how your brand speaks and communicates with your audience. Developing a strong brand…
Modern CurrencySeptember 30, 2022
Brand CommunicationsMarketingPR

Beginners guide to identifying and building your brand

A brand is much more than just a logo or a name. It's the sum of everything your business represents and the way you interact…
Modern CurrencySeptember 2, 2022
Uncategorized

Sustainable brands we love

Why hello, 2020!  The years are flying faster than ever and we haven’t even had a good chance to sit back and reflect on the…
Modern CurrencyJanuary 7, 2020
PR

Why PR is an integral part of your marketing mix.

Public Relations can be a misunderstood mechanic of the marketing mix, or better yet, left out in the cold and not considered a true marketing…
Modern CurrencyApril 15, 2019
Brand CommunicationsMarketingStrategy Development

Top tips to creating a killer marketing strategy

It's ok. We're a bunch of marketing nerds here. We're not ashamed to say we love looking at Instagram stats, creating eDMs that generate a…
Modern CurrencyJuly 27, 2018
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