Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience…
Modern CurrencyNovember 24, 2022
Brand voice is the unique personality and tone of your brand; it's how your brand speaks and communicates with your audience. Developing a strong brand…
Modern CurrencySeptember 30, 2022
A brand is much more than just a logo or a name. It's the sum of everything your business represents and the way you interact…
Modern CurrencySeptember 2, 2022
Influencers should be influential, right? No doubt if you own a brand or work in marketing / communications you’ve considered working with influencers at one…
Modern CurrencyJune 28, 2019
They say New York is the city that never sleeps, but with the amount of coffee we consume in Melbourne, we here at Modern Currency…
Modern CurrencyJuly 30, 2018
It's ok. We're a bunch of marketing nerds here. We're not ashamed to say we love looking at Instagram stats, creating eDMs that generate a…
Modern CurrencyJuly 27, 2018
Owned events are almost as powerful as owned media - you're in complete control and have the ability to create something that is completely on…
Modern CurrencyJuly 27, 2018