FEARLESS. COMPASSIONATE. POWERHOUSE.
If you ask anyone who has met Michelle before, they would describe her as an inspiring, attentive, thought leader, with wise and discerning solutions to every problem.
Michelle is a creative idea-holic, strategic marketer and PR guru with over 20 years of experience under her belt.
In her rich career, Michelle has finessed her skills in the health, beauty, fashion, startup, FMCG and B2B industries, boasting a wealth of knowledge when it comes to therapeutic goods, health claims and A-beauty.
Never one to shy away from a challenge, Michelle is known for producing work of a high calibre under strict timelines and demanding briefs, regardless of the hour.
Michelle delivers tactical and creative communications plans which deliver direct messages with lasting impression, working with brands from inception to execution in the global market.
Michelle uses her extensive skill set to successfully marry brands with their target audience, from The Lion King and Kill Bill with Disney, to fusing two of the greatest culinary and hospitality brands together, Rochford Wines & Gradi Group, birthing an epic partnership that benefits everyone from hungry consumers to wine connoisseurs.
Her bag of tricks includes a communications strategy that will make any seasoned marketer well up with pride, effective social media campaigns, disruptive traditional and new-gen PR, successful media buy and large scale activations.
She’s a ripper of a singer, is affectionately dubbed our karaoke superstar and has a heart of pure gold, with a side of great fashion and a boss-ass blazer.
A single encounter with Michelle will leave you feeling encouraged, motivated and empowered.
If you’re after the next best for your business, why not drop her a line? (And a latte with one sugar, while you’re at it).
WHERE SHE HAS EARNED HER STRIPES: Disney, Parmalat (Vaalia, Zymil), Emporium Melbourne, Chadstone, Target, Corona, Mattel, Edward Meller, Rochford Wines, and many more.