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Marketing

MarketingPR

Who do you think you are? PR to raise profile.

Consider where you fit within the media, before you start! Are you considering raising your profile using public relations strategies? If so, who do you…
Modern CurrencyNovember 18, 2020
Crisis Help = Modern Currency PR AgencyMarketingStrategy Development

Crisis Communications

Crisis Communications – do you need a crisis plan? If there has ever been a time (or a year!) to make us face the reality…
Modern CurrencyAugust 24, 2020
Marketing

Get to know your Target Audience.

As a marketing and public relations agency, you may have noticed we say this all the time, but digital marketing is nothing without a strategy,…
Modern CurrencyJuly 21, 2020
Marketing

Effective Email Marketing

As a communications agency, we dabble in marketing on the daily; my personal favourite being electronic direct marketing (or eDMs as we know and love…
Modern CurrencyJuly 21, 2020
MarketingPR

Utilise PR wins to give your content marketing a boost.

So you had a great PR hit through the week (thanks to your trusty PR & Marketing agency!) - now leverage it! Tell the world,…
Modern CurrencyJuly 21, 2020
Marketing

5 reasons why you should introduce blogging into your marketing mix

When people mention the word blog, most associate it with online diaries, where people would provide personal accounts of their lives. This has since changed.…
Modern CurrencyJuly 14, 2020
Marketing

Communications touch points – why they matter.

While everything seems to be getting faster in the realm of marketing, the one thing that is slowing down is the customer journey. With ecommerce…
Modern CurrencyJune 11, 2020
Marketing

Marketing 101 – Customer Retention vs Customer Acquisition

As a marketing agency it’s important that we are giving our clients the brightest ideas and the best bang for their buck. Today we’re exploring…
Modern CurrencyJune 10, 2020
Marketing

How to amp up your marketing.

We're a versatile PR and marketing agency and we have clients from a diverse range of industries, so we often talk (maybe even brag, we’re…
Modern CurrencyJune 4, 2020
Food for thoughtInfluencersMarketing

Influencer Marketing – why it’s useful for brands.

Written by Jessica Duca, PR Account Executive Influencer Marketing has been a popular means to increase brand awareness and it has been on the rise,…
Modern CurrencyMay 4, 2020
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