”Remember to stay attuned to the ever-evolving trends on Instagram and TikTok, and remain flexible in your approach. After all, you can never really know what will be an overnight viral success.
AMY ZHAOPR & SOCIAL MEDIA MANAGER
Whether you’re a marketing agency, a freelancer, or an in-house creative team, creating meaningful video content for your clients can make a significant impact on their brand and bottom line. So how do we start?
Be clear with your intention.
What do you hope to achieve with your video? Are you trying to entertain, educate, inspire, or inform? If your intention is to entertain, focus on creating engaging content involving choppy cuts, emojis, and upbeat music. If your intention is knowledge sharing, think about a slower video, a soft background track to set the scene with a voice over and the correct captions. Having a clear intention will guide your content creation process and ensure that your video serves a specific goal.
Pay attention to the quality of your footage.
Is your camera clean? It takes 2 seconds! Please clean your camera and avoid any foggy shots! Other things to consider are lighting and alignment. Avoid any kind of backlight when shooting. Work WITH what mother nature gave us, but pay attention to the shadows. In terms of alignment, a great tip is to always have the grids on in your iPhone camera settings. This provides structure and is super helpful when framing your shots.
Tell your story in the right order
I work with a lot of hospitality clients. If I’m creating a start to finish restaurant video, I always recreate what a customer would experience when dining at the restaurant. If the order of content is mixed, it gets quite confusing when trying to sense the aesthetic of the place. My foolproof video sequence is: a couple of exterior shorts, opening of the main door, pan of the interior , birds eye view of how tables are set, wine pour or drink shot, food being served and finally, cutting into the food.
Curating meaningful video content for your client combines creativity, strategy, and a deep understanding of your client’s goals and audience. Remember to stay attuned to the ever-evolving trends on Instagram and TikTok, and remain flexible in your approach. After all, you can never really know what will be an overnight viral success.
