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Embarking on a career in communications straight out of university can feel a lot like setting sail towards uncharted waters. But...there's a sea of information out there that can make all the difference in steering your career towards success, if you just know where to look.
EMMA MCCARTHYPR ACCOUNT EXECUTIVE
Embarking on a career in communications straight out of university can feel a lot like setting sail towards uncharted waters. But, as I’ve discovered in my first few months working PR-side, there’s a sea of information out there that can make all the difference in steering your career towards success, if you just know where to look.
PRIA (Public Relations Institute of Australia)
As a junior professional, becoming a member of the PRIA is a game-changer. It is the cornerstone of the Australian PR community, and membership provides access to a plethora of resources including webinars, networking events, and forums where you can engage with seasoned professionals. The PRIA website is a treasure trove of knowledge, featuring articles, case studies, and reports that cater specifically to those starting out in their PR careers.
Mumbrella is your go-to source for staying in the loop with everything PR, marketing, and media in Australia and New Zealand. Don’t just skim the headlines; I recommend doing a regular deep dive into their PR and Communications section to uncover the latest industry news, learn about recent successful campaigns, and get the scoop on insightful trends that can provide crucial insights for your own work.
For a deeper dive into the art of pitching to journalists, I highly recommend tuning into Influencing Insider’s biweekly webinars. The platform offers unrivalled access and understanding of how to work with Australian media. Watching and learning directly from the very same journalists you send your pitches to is a fantastic way to reflect on how your own pitching emails can be improved, so why would you not take advantage of this resource?
Incorporating Shelf Life by Neuralle into your weekly routine ensures you’re not just staying current; you’re staying one step ahead. The world of influencer marketing moves at lightning speed, and this bite-sized weekly email newsletter will equip you with the knowledge and insights you need to navigate it successfully, including recent influencer campaigns, event recaps, TikTok trend updates, and job opportunities.
LinkedIn isn’t just a digital resume; it’s your backstage pass to Australia’s thriving PR community. I’d recommend joining public comms-focused groups like Public Relations Institute of Australia (PRIA), Australian PR & Communications Professionals, and PR & Communications Network Australia as early as you can in your PR career. Here, you’ll be able to rub virtual shoulders with industry peers, engage in lively debate about the latest viral campaigns, unearth exclusive content, and discover new career opportunities.
