Your capacity to view change as an opportunity rather than a problem will set you apart.


When Things Don’t Go According to Plan

It is inevitable that things won’t go as planned from time to time, regardless of how organized you are. Sometimes, circumstances beyond your control can arise, leading to disappointment and stress.


When these situations occur, it’s easy to place blame on yourself and dwell on the frustration of the moment. However, the ability to communicate effectively, seek solutions, maintain a realistic perspective, and manage crises efficiently is crucial in the field of PR.


Don’t Take It Personally

There’s no need to dwell on the moment or blame yourself when things unexpectedly change. In the world of PR, change is constant, often occurring day-by-day, even hour-by-hour. Such changes are usually beyond your control and demand action, not self-criticism.


Take a moment to step back, assess the facts, brainstorm potential solutions, and be kind to yourself during these times of stress.


Quick Thinking

Sudden changes can happen at any moment, whether it’s a client altering their preferences at the last minute, a deal falling through, or circumstances not unfolding as initially planned.


The key is to detach from your original plan and be open to new possibilities. This flexibility allows you to introduce innovative ideas and solutions. When presenting a problem to colleagues or clients, always come prepared with a solution in mind. This not only eases concerns but also demonstrates your initiative.



Being transparent with your team as soon as a change or problem arises is essential. It ensures that everyone is aware of the situation and can offer support or advice on the way forward. Trying to handle issues on your own can lead to more significant problems. Transparent communication enables proactive collaboration, putting you in a better position to address the problem and strategize your next steps.


Being Realistic

Understanding your own limitations can help when planning out your next move and being realistic. It allows you to set achievable goals, manage expectations effectively, and, in turn, build trust with your clients and team members. When you communicate realistic timelines and outcomes, you demonstrate transparency and proactivity which are highly valued in the world of PR.


In Summary

In the dynamic world of public relations, adapting to change and being flexible are key skills that will help you day-to-day in your role. Being ‘okay’ with change during moments of crisis helps manage perceptions and provide your team and client with a feeling of security.


In the midst of change, your ability to strike the balance between realism and optimism becomes your greatest asset. Your capacity to view change as an opportunity rather than a problem will set you apart. So, as you navigate the ever-changing landscape of PR, remember that clear communication, quick thinking and a hopeful perspective will assist you through the challenges but will also help you thrive and excel in this field.