Modern Currency

Category: Design

  • INTRODUCING OUR SOCIAL MEDIA & CONTENT TEAM

    From professional photography and videography to strategy-led social media and branding, we’re serving up creative that’s not just on-brand, but on point. Content truly is king (or in our case, queen) and lucky for you, we’ve got it all under one roof.

    Leilani

    Recently stepping into the role of Creative Director, Lani brings over seven years of experience as a professional photographer, alongside a strong background in graphic design, videography and social media. With a deep understanding of the creative process from concept to execution, she’s passionate about creating meaningful, effective content—bringing it all together through organic and paid strategies that deliver real results. Specialising in event and F+B photography, Lani’s expertise is a perfect fit for our hospitality, travel, and tourism clients. Outside of work, Lani enjoys exploring Melbourne’s ever-growing wine bar scene and can often be found DJing at local bars and clubs.

    Maria 

    With over four years of experience in the social media and content space, Maria brings a dynamic and creative perspective to the team in her role as Social Media & Content Executive. From developing strategic content plans to producing engaging photo and video content, she helps brands connect meaningfully with their audiences. As a freelance content creator with over 100 brand collaborations under her belt, Maria knows how to capture and reflect each brand’s unique voice. Outside of work, she’s passionate about fashion content creation and travelling, with over 20 countries already ticked off her travel list.

    Maddie

    Maddie is our Senior Social Media and Content Specialist with over six years of experience transforming ideas into impactful content. She specialises in video production, from brand promos and interview features to documentaries and TV commercials, and brings both a creative eye and a strategic mindset to every project. Maddie is passionate about the power of storytelling — its ability to inspire, inform, and most importantly, connect people. When she’s not behind the camera or strategising brand visions, you’ll find her out for a run or spending time with family and friends.

    Marina 

    Marina has over 6 years of experience across content, social media and events – while recently stepping into a Communications Manager role. With a background as a health professional, Marina offers a unique combination of strategic thinking, creativity and analytical skills to deliver impactful campaigns. Marina is passionate about building purpose-driven strategies that connect with audiences and drive results. Outside of work, Marina stays inspired through movement such as reformer pilates and beach walks, finding new dining spots and attending industry events.

  • WHAT DOES A SOCIAL MEDIA, DESIGN AND CONTENT MANAGER DO?

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”small_modern” image=”8212″ color=”Extra-Color-2″ quote=”Every day is an exciting journey filled with lots of creative challenges!” name=”LEILANI BALE” subtitle=”SOCIAL MEDIA, DESIGN & CONTENT MANAGER”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]As a Social Media, Design and Content Manager at Modern Currency, every day is dynamic. The role requires me to work across multiple client accounts – everything from curating engaging social media content to crafting eye-catching designs and creating compelling written materials.

    In this role, I’m not only responsible for curating captivating digital content, I also need to maintain regular communications with our clients. This includes conceptualising and producing digital content that represents each client across multiple social media platforms. It involves crafting social media strategies and content plans that include graphic design assets, photography and videography, all complemented by engaging and on-brand copywriting. 

    Having a deep understanding of a client’s brand and business is also crucial to the role. Staying well-versed in the landscape of social media and digital marketing ensures that content consistently aligns with the client’s objectives and makes sure their brand is being seen by a wider audience. Interactions with clients include updates, feedback on work in progress, and a commitment to delivering exceptional content. 

    Running paid ad campaigns and analysing engagement metrics, such as likes, shares, comments, and cost-per-click, is also a significant part of the role. This data-driven approach is important in refining your content strategy, ensuring it aligns with overarching marketing objectives of your client. 

    In addition to this, I wear another important hat – that of a graphic designer. A graphic designer needs to skillfully design visual elements that enhance the overall aesthetics of social media posts and other digital assets. Everything from creating eye-catching graphics, EDM layouts, templates, social tiles, marketing materials and packaging, ensuring that every piece of collateral is not only engaging but also visually cohesive with the brand’s identity.

    The work involves selecting appropriate colour schemes, typography, imagery and other design elements to convey messages effectively and leave a lasting impression on the audience. Whether it’s designing packaging for PR boxes or crafting attention-grabbing visuals for promotional brochures, as a graphic designer you play an important role in maintaining brand consistency and elevating content quality.

    And on top of all that, the role of photographer is also significant. As a photographer, using both DSLR and iPhone, you leverage your eye for aesthetics and technical expertise to capture striking visuals that align with your client’s narrative. Whether it’s F+B photography,  taking behind-the-scenes shots at events and activations or creating captivating lifestyle imagery, your photography skills contribute immensely to the overall content planning process.

    In the multifaceted role of a Social Media, Design, and Content Manager at Modern Currency, every day is an exciting journey filled with lots of creative challenges. This exciting role involves working across various client accounts, where the primary objective is to craft compelling digital content that speaks to target audiences and that resonates on different social media platforms.[/vc_column_text][/vc_column][/vc_row]