Modern Currency

Category: Social Media

  • INTRODUCING OUR SOCIAL MEDIA & CONTENT TEAM

    From professional photography and videography to strategy-led social media and branding, we’re serving up creative that’s not just on-brand, but on point. Content truly is king (or in our case, queen) and lucky for you, we’ve got it all under one roof.

    Leilani

    Recently stepping into the role of Creative Director, Lani brings over seven years of experience as a professional photographer, alongside a strong background in graphic design, videography and social media. With a deep understanding of the creative process from concept to execution, she’s passionate about creating meaningful, effective content—bringing it all together through organic and paid strategies that deliver real results. Specialising in event and F+B photography, Lani’s expertise is a perfect fit for our hospitality, travel, and tourism clients. Outside of work, Lani enjoys exploring Melbourne’s ever-growing wine bar scene and can often be found DJing at local bars and clubs.

    Maria 

    With over four years of experience in the social media and content space, Maria brings a dynamic and creative perspective to the team in her role as Social Media & Content Executive. From developing strategic content plans to producing engaging photo and video content, she helps brands connect meaningfully with their audiences. As a freelance content creator with over 100 brand collaborations under her belt, Maria knows how to capture and reflect each brand’s unique voice. Outside of work, she’s passionate about fashion content creation and travelling, with over 20 countries already ticked off her travel list.

    Maddie

    Maddie is our Senior Social Media and Content Specialist with over six years of experience transforming ideas into impactful content. She specialises in video production, from brand promos and interview features to documentaries and TV commercials, and brings both a creative eye and a strategic mindset to every project. Maddie is passionate about the power of storytelling — its ability to inspire, inform, and most importantly, connect people. When she’s not behind the camera or strategising brand visions, you’ll find her out for a run or spending time with family and friends.

    Marina 

    Marina has over 6 years of experience across content, social media and events – while recently stepping into a Communications Manager role. With a background as a health professional, Marina offers a unique combination of strategic thinking, creativity and analytical skills to deliver impactful campaigns. Marina is passionate about building purpose-driven strategies that connect with audiences and drive results. Outside of work, Marina stays inspired through movement such as reformer pilates and beach walks, finding new dining spots and attending industry events.

  • WHAT DOES A SOCIAL MEDIA, DESIGN AND CONTENT MANAGER DO?

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”small_modern” image=”8212″ color=”Extra-Color-2″ quote=”Every day is an exciting journey filled with lots of creative challenges!” name=”LEILANI BALE” subtitle=”SOCIAL MEDIA, DESIGN & CONTENT MANAGER”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]As a Social Media, Design and Content Manager at Modern Currency, every day is dynamic. The role requires me to work across multiple client accounts – everything from curating engaging social media content to crafting eye-catching designs and creating compelling written materials.

    In this role, I’m not only responsible for curating captivating digital content, I also need to maintain regular communications with our clients. This includes conceptualising and producing digital content that represents each client across multiple social media platforms. It involves crafting social media strategies and content plans that include graphic design assets, photography and videography, all complemented by engaging and on-brand copywriting. 

    Having a deep understanding of a client’s brand and business is also crucial to the role. Staying well-versed in the landscape of social media and digital marketing ensures that content consistently aligns with the client’s objectives and makes sure their brand is being seen by a wider audience. Interactions with clients include updates, feedback on work in progress, and a commitment to delivering exceptional content. 

    Running paid ad campaigns and analysing engagement metrics, such as likes, shares, comments, and cost-per-click, is also a significant part of the role. This data-driven approach is important in refining your content strategy, ensuring it aligns with overarching marketing objectives of your client. 

    In addition to this, I wear another important hat – that of a graphic designer. A graphic designer needs to skillfully design visual elements that enhance the overall aesthetics of social media posts and other digital assets. Everything from creating eye-catching graphics, EDM layouts, templates, social tiles, marketing materials and packaging, ensuring that every piece of collateral is not only engaging but also visually cohesive with the brand’s identity.

    The work involves selecting appropriate colour schemes, typography, imagery and other design elements to convey messages effectively and leave a lasting impression on the audience. Whether it’s designing packaging for PR boxes or crafting attention-grabbing visuals for promotional brochures, as a graphic designer you play an important role in maintaining brand consistency and elevating content quality.

    And on top of all that, the role of photographer is also significant. As a photographer, using both DSLR and iPhone, you leverage your eye for aesthetics and technical expertise to capture striking visuals that align with your client’s narrative. Whether it’s F+B photography,  taking behind-the-scenes shots at events and activations or creating captivating lifestyle imagery, your photography skills contribute immensely to the overall content planning process.

    In the multifaceted role of a Social Media, Design, and Content Manager at Modern Currency, every day is an exciting journey filled with lots of creative challenges. This exciting role involves working across various client accounts, where the primary objective is to craft compelling digital content that speaks to target audiences and that resonates on different social media platforms.[/vc_column_text][/vc_column][/vc_row]

  • HOW TO CREATE MEANINGFUL VIDEO CONTENT FOR YOUR CLIENTS

    HOW TO CREATE MEANINGFUL VIDEO CONTENT FOR YOUR CLIENTS

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    Whether you’re a marketing agency, a freelancer, or an in-house creative team, creating meaningful video content for your clients can make a significant impact on their brand and bottom line. So how do we start?

     

    Be clear with your intention.

    What do you hope to achieve with your video? Are you trying to entertain, educate, inspire, or inform? If your intention is to entertain, focus on creating engaging content involving choppy cuts, emojis, and upbeat music. If your intention is knowledge sharing, think about a slower video, a soft background track to set the scene with a voice over and the correct captions. Having a clear intention will guide your content creation process and ensure that your video serves a specific goal.

     

    Pay attention to the quality of your footage.

    Is your camera clean? It takes 2 seconds! Please clean your camera and avoid any foggy shots! Other things to consider are lighting and alignment. Avoid any kind of backlight when shooting. Work WITH what mother nature gave us, but pay attention to the shadows. In terms of alignment, a great tip is to always have the grids on in your iPhone camera settings. This provides structure and is super helpful when framing your shots.

     

    Tell your story in the right order

    I work with a lot of hospitality clients. If I’m creating a start to finish restaurant video, I always recreate what a customer would experience when dining at the restaurant. If the order of content is mixed, it gets quite confusing when trying to sense the aesthetic of the place. My foolproof video sequence is: a couple of exterior shorts, opening of the main door, pan of the interior , birds eye view of how tables are set, wine pour or drink shot, food being served and finally, cutting into the food.

     

    Curating meaningful video content for your client combines creativity, strategy, and a deep understanding of your client’s goals and audience. Remember to stay attuned to the ever-evolving trends on Instagram and TikTok, and remain flexible in your approach. After all, you can never really know what will be an overnight viral success.[/vc_column_text][/vc_column][/vc_row]

  • KNOW YOUR CONTENT PILLARS

    KNOW YOUR CONTENT PILLARS

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”small_modern” image=”8148″ color=”Extra-Color-2″ name=”ALEXANDRA BOURNE” subtitle=”SOCIAL MEDIA EXECUTIVE” quote=”

    Building a brand can be daunting, and trying to stay relevant can sometimes feel as though you are constantly reinventing yourself.

    “][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

    When it comes to having an online presence – whether it is for a brand, individual influencer or content creator – it is crucial to establish and maintain content pillars. Our content pillars are our overarching topics and themes that center around a brand or individual’s identity, core values and objectives.

    Our content pillars are what set us apart from our competitors and are what we use to create an engaged and trusting audience to buy our products or services. When introducing a brand or an individual to an audience, it’s all about consistency, you want to give your audience the opportunity to understand why they are following you, and what they are getting out of it. By staying consistent, we can also maintain a level of reliability.

    Content pillars are also imperative when it comes to content planning and strategy. It gives a brand or influencer a steady stream of content that is relevant, valuable to your audience, and begins to establish you as an authority within your industry. While it will provide you with a framework, you still have the ability to explore various angles and styles while still staying true to overarching themes.

    So, as an example, let’s create content pillars for a skincare brand. This skincare brand offers 5-6 affordable products, utilizes only natural ingredients, and focuses on minimizing breakouts, with a focus on an audience of younger females.

    1. Education – Educating the audience on the ingredients, the benefits of the product, how to use them and when to use them. This pillar would be great for video content to show skincare routines, a walk through of the key benefits of a product, and before and after examples.

    2. Customer stories and testimonials – This is going to be what drives sales the most, as it demonstrates your audience of potential customers how well the product actually works.

    3. Lifestyle – Creating a lifestyle community can bring people across the health and wellness space together. Sharing different recipes, ingredients and exercise that promote a healthy lifestyle and assist with having good skin further adds to messaging around the brand’s core values.

    4. The product – Ensure your audience is familiar with the brand by placing the product, brand colors and logos in as many frames as possible. This helps with brand recognition and authenticity.

    5. Promotions and offerings – This doesn’t have to be a large part of the brand, but anytime there is a bundle or a sale it is a great way to entice new customers who have hesitated to make a purchase.

    6. Trends and pop culture tie-ins – As we are targeting Gen Z and Millennials, it always helps to make the brand as relatable as possible. Talk about things that are trending or utilize music and visuals that are popular at that time. For example, many Gen Z and Millennials love Hailey Bieber, and are always following along with her latest skincare and makeup tips and trends – this would be great to re-share with your audience and demonstrate how your product could replicate the look or routine.

    Building a brand can be daunting, and trying to stay relevant can sometimes feel as though you are constantly reinventing yourself. By sticking to your content pillars, you minimize any risk of drifting from your core messaging, and ensure consistency for your audience. It provides structure and helps you navigate the digital space, while still allowing you to adapt and evolve as your brand does.

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