”Each day, I find myself feeling very fortunate to be able to follow my passion for brand strategy, events, and influencer marketing whilst also expanding my skills and knowledge in the traditional media space and learning from my peers.AMY TORPYPR ACCOUNT MANAGER
When I was nearing the end of high school, I had no clear idea of what career path to pursue. At such a young age, it can be challenging to discover what truly excites and motivates you. I found that gaining life experience and exploring different opportunities was the only way to discover my passions.
My journey began by studying marketing, a broad field that exposed me to various industries and topics. During this time, I started to realise my affinity for aspects of marketing that involved high-level communication, the development of brand strategies, and the generation of imaginative ideas while working on projects.
I then decided to align my interests and passions with a potential career. I transferred to study Fashion Marketing, a smaller and more intimate program that allowed for plenty of one-on-one interaction with instructors and close collaboration with fellow students.
Throughout my studies, one particular assignment stood out—the creation of a PR strategy for a theoretical business. I thrived in building strategies to boost brand visibility through mainstream media coverage, engaging with influencers, building a social media plan and conceptualising an interactive event to spread the word.
Even though I had identified my passion for PR, I initially ventured into the field through roles related to styling for photoshoots and managing social media. Looking back, I am grateful for this diverse experience, as it provided valuable insights into other aspects of the business, which often prove invaluable in everyday situations.
This led me into influencer marketing – modern PR – and allowed me to understand the value of marketing through influencers with an engaged and trusting audience. Communication is key, as influencer marketing involves liaising between influencers, brands, and talent managers to develop campaigns and coordinate content. This experience developed my negotiation skills, which I’ve found to be one of my most valuable assets in a PR role.
This brings me to where I am today—a dedicated Account Manager at Modern Currency, working across multiple clients and providing PR services encompassing both traditional media marketing and influencer relations. I connect the dots for our clients, often before they even realize those dots need connecting!
Day to day, I work alongside my team in the pursuit of the best possible outcomes for our clients. Each day, I find myself feeling very fortunate to be able to follow my passion for brand strategy, events, and influencer marketing whilst also expanding my skills and knowledge in the traditional media space and learning from my peers.
I am glad that I took my time exploring where I wanted to go and what I enjoyed. Every role or opportunity always provides valuable insight into what you may enjoy or where you can see yourself in the future.
If you are wondering where to start, I would suggest trying to find roles in industries you find interesting and start building relationships. Once you start, you quickly find what excites you and where you flourish.